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Now with new covers to match whatever mood you're in
Critical of both his own mistakes and those of the Communist leadership
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This text provides a comprehensive look at the fast growing meetings and convention market segment
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Direct Marketing: Strategy, Planning, Execution BOX.WHJ.189 Now with new covers toThe "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition adds in depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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